Why Shopify Stock Could Go from Red Hot to White Hot in 2021

Here’s why I think 2021 could be the year Shopify (TSX:SHOP)(NYSE:SHOP) could go white hot.

| More on:
Shopping and e-commerce

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn moresdf

As far as Canadian growth stocks go, few have performed better than Shopify (TSX:SHOP)(NYSE:SHOP) in recent years. This is a stock that has been red hot since it’s gone public, and for good reason.

Here’s why I think 2021 could be the year Shopify goes white hot.

Pandemic has only accelerated growth

Fellow Fool contributor Joey Frenette recently commented on this key catalyst in a recent piece. He wrote, “Many small- and medium-sized businesses (SMBs) that were reluctant to try out Shopify before the pandemic were forced to enter the realm of the digital or run the risk of being left behind amid COVID-induced lockdowns. Shopify was viewed as a critical lifeline amid the pandemic, and it won many new clients, many of whom, I believe, will remain customers of Shopify for life. Heck, some merchants may decide to ditch their pricy reopening plans altogether if their digital stores are thriving.”

These comments are right on the money. Indeed, Shopify has proven itself to not only be pandemic-proof. This is a company that has thrived as a result of the secular trends perpetuated by the pandemic. As the world shifted to finding e-commerce solutions to retail lockdowns, Shopify’s high-quality product offerings were pushed into the limelight. I think the acceleration in these trends is unlikely to slow. Accordingly, investors would be well served, considering this stock on dips moving forward.

Lots of upside potential, but be wary of the valuation

Perhaps the biggest knock against Shopify right now is its valuation. Investors must have a firm grasp of the reality of investing in hyper-growth stocks like Shopify. At some point, if Shopify isn’t able to exceed the growth estimates endowed on the company by the market, we could see a sharp pullback. Investing at these levels requires a firm belief that this company will be able to accelerate its growth over time, not merely maintain its current torrid pace. At some point, any slowdown could cause a rapid share price decline, so investors must brace for such an eventuality.

That said, for those with the stomach for hyper-growth investments, Shopify is one of a kind. I think this is a world-class company with a desirable business model and tons of room for growth. I would suggest being patient with this stock, as we could see some ebbs and flows over the near term. This is a stock one needs to hold with conviction, so be aware of the downside risks before jumping in with both feet.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Shopify and Shopify.

More on Tech Stocks

A worker uses a double monitor computer screen in an office.
Tech Stocks

Why Shopify Stock Sold Off Last Week

Shopify (TSX:SHOP) sold off heavily last week. A bad earnings release may have been the culprit.

Read more »

Hand arranging wood block stacking as step stair with arrow up.
Tech Stocks

2 Phenomenal Growth Stocks Down 30-60% That Could Rally in the Next Bull Market

Is it time to buy growth stocks? The worst of the interest rate hike and inflation is over, and now…

Read more »

stock market
Tech Stocks

2 Best Tech Stocks to Buy Before the Next Bull Market

Tech stocks such as Roku and Nuvei can help long-term investors generate outsized gains in 2023 and beyond.

Read more »

Wireless technology
Tech Stocks

Tucows Stock Trades Near its 6-Year Low: Is it a Buy?  

Tucows stock fell 63% in the tech stock sell-off and has failed to show any recovery. Is this domain and…

Read more »

Male IT Specialist Holds Laptop and Discusses Work with Female Server Technician. They're Standing in Data Center, Rack Server Cabinet with Cloud Server Icon and Visualization
Tech Stocks

Is Converge Stock a Buy?

A relatively new tech stock could soar higher with the pause in rate hikes, although a resumption of the cycle…

Read more »

online shopping
Tech Stocks

Up by 25%: Is Shopify Stock Finally a Buy in 2023?

The strong rebound in the TSX’s top tech stock remains uncertain. Investors will have to wait before it delivers stellar…

Read more »

Businessman holding AI cloud
Tech Stocks

2 TSX Tech Stocks Innovating Hard in AI

Shopify (TSX:SHOP) stock and another intriguing Canadian gem make good use of AI technologies.

Read more »

worry concern
Tech Stocks

Shopify Stock: Incredible Bargain or Deceptive Trap?

Shopify has quickly shifted from a market darling to something else. Is it a safe buy or risqué bet?

Read more »