Why Investors Aren’t Buying Cineplex Stock

Cineplex (TSX:CGX) continues to be one of the cheapest stocks on the TSX. Here’s why more investors aren’t buying it just yet.

| More on:
movies, theatre, popcorn

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn moresdf

The coronavirus pandemic has caused a vast array of headwinds for Canadian companies this year. Some have been impacted slightly negatively, while others have gotten a positive boost to business. Then there are the well-known stocks like Cineplex (TSX:CGX) that have been impacted significantly since the start of the pandemic.

Cineplex is in the same boat as many other popular TSX stocks right now, such as airlines and restaurants. And because its business has been so significantly impacted, its stock has followed suit. Currently, Cineplex stock trades more than 70% off its 52-week high.

This insane discount has helped Cineplex attract several investors looking to take advantage of the major bargain in Cineplex shares. So, with all the interest in Cineplex stock, you may be wondering why more investors aren’t buying or why the stock has barely moved at all.

Cineplex stock performance

If you just look at a five-day chart or even a one-month chart, you may be wondering what I’m talking about. After all, the stock has had a considerable rally as of late. This is due to some of the positive vaccine news.

However, looking back, Cineplex stock has underperformed the market considerably over the last six months.

cineplex stock

Even with the stock’s recent miniature rally, this chart shows just how much Cineplex stock has underperformed the market. And this starts in mid-May, after the initial selloff and corresponding recovery rally.

The chart is a clear example of why relevant performance matters and why, although you may be buying a stock you think is undervalued, if nobody else is willing to buy that stock, it may turn out to be a value trap.

Why aren’t more people buying Cineplex?

Despite the minor rally Cineplex stock has seen since the positive vaccine news, the stock is still well undervalued. One of the main reasons why it continues to trade so cheap is because investors just aren’t willing to take the risk yet.

Despite several highly effective vaccines, there’s still so much uncertainty. That’s improved slightly. We now know there’s a vaccine available, and we know that most of the population should have it by the end of next year. This certainty is what’s pushed the price up in recent weeks.

However, there’s still uncertainty about any setbacks before we all get the vaccines. Will there be a setback with vaccine manufacturing or distribution? What will the process and economy look like as we are in the middle of vaccinations? What if another wave hits during then?

And even with all the vaccine information we have, we still don’t know how bad the winter wave will be. Moreover, how long will the second wave last? These are crucial questions investors want answered before they buy a distressed stock like Cineplex.

While some of these concerns may not come true, the possibility that they could happen is enough risk to make investors avoid Cineplex stock.

Foolish takeaway

Just because there is a tonne of risk that still remains doesn’t necessarily mean you should avoid Cineplex stock. In fact, acting now while others wait on the sidelines could create a good opportunity for you. However, with that being said, if you do decide to move forward with an investment, it’s crucial you’re aware of all the risks I mentioned above.

Despite knowledge of several effective vaccines, there is still so much uncertainty in the short term. So, while you may want to take a position today, I would certainly exercise a tonne of caution.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Daniel Da Costa has no position in any of the stocks mentioned.

More on Coronavirus

little girl in pilot costume playing and dreaming of flying over the sky
Coronavirus

Air Canada Stock: How High Could it go?

AC stock is up 29% in the last six months alone, so should we expect more great things? Or is…

Read more »

eat food
Coronavirus

Goodfood Stock Doubles Within Days: Time to Buy?

Goodfood (TSX:FOOD) stock has surged 125% in the last few weeks, so what happened, and should investors hop back on…

Read more »

stock data
Tech Stocks

If I Could Only Buy 1 Stock Before 2023, This Would Be It

This stock is the one company that really doesn't deserve its ultra-low share price, so I'll definitely pick it up…

Read more »

Aircraft Mechanic checking jet engine of the airplane
Coronavirus

Air Canada Stock Fell 5% in November: Is it a Buy Today?

Air Canada (TSX:AC) stock saw remarkable improvements during its last quarter but still dropped 5% with more recession hints. So,…

Read more »

Airport and plane
Coronavirus

Is Air Canada Stock a Buy Today?

Airlines are on the rebound. Does Air Canada stock deserve to be on your buy list?

Read more »

A patient takes medicine out of a daily pill box.
Coronavirus

Retirees: 2 Healthcare Stocks That Could Help Set You up for Life

Healthcare stocks offer an incredible opportunity for growth for those investors who look to the right stocks, such as these…

Read more »

sad concerned deep in thought
Coronavirus

Here’s Why I Just Bought WELL Health Stock

WELL Health stock (TSX:WELL) may be a healthcare stock and a tech stock, but don't let that keep you from…

Read more »

healthcare pharma
Coronavirus

WELL Stock: The Safe Stock Investors Can’t Afford to Ignore

WELL stock (TSX:WELL) fell 68% from peak to trough, and yet there's no good reason as to why. So now…

Read more »