Invest Now in “New Normal” Stocks for Years of Growth

Names like Shopify (TSX:SHOP)(NYSE:SHOP) were already strong before the pandemic. Now they’re even stronger — and it could stay that way.

| More on:
potted green plant grows up in arrow shape

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn moresdf

Some tech stocks have proven resilient, with enough solid bone structure under the fat to make them worthy of a long position. Just look at the NASDAQ, a stock exchange plump with overvalued tech names that are still rich with upside. Pundits like Jim Cramer have been bullish on tech throughout the pandemic. Canadian investors should be, too.

The pandemic market favours tech stocks

Shopify (TSX:SHOP)(NYSE:SHOP) is a solid tech name, even if it comes with a hefty price tag. But it might also be a gravity-defying growth stock with years of upside still to come. Shopify might not be an entry level name anymore, but it’s still relatively early enough in its timeline for new investors to reap long-term rewards. Even a fistful of shares in this evergreen tech name could see steep rewards over the long term.

Even a few thousand dollars won’t buy you a terribly large stake in Shopify. But the fact is that this name is likely to grow and grow. Whatever you put in will be multiplied, as this e-commerce name continues to corner the market. If you want capital gains in a strongly diversified and well-established name, this is the one. Don’t be Warren Buffett, who famously missed out on Amazon when it was just getting started.

Buying stocks for the “new normal”

The fact is that society has shifted, and the “new normal” is being rapidly cemented in place. Even if everything were to reopen tomorrow, the fact is that a sizeable portion of the populace simply won’t return to their old habits with or without a vaccine. This means that some of the trends that were amplified by the pandemic could prove to be rather more ephemeral than investors might expect.

Consider the words of Airbnb CEO Brian Chesky, who told Axios on Sunday: “I will go on record to say that travel will never, ever go back to the way it was pre-COVID; it just won’t.” He went on to say that, “People will, one day, get back on planes. But one of the things that I do think is a fairly permanent shift is … a redistribution of where travelers go.”

It’s a sentiment that could apply to every sector right now. And two keywords really stand out here: permanent shift and redistribution. There is definitely a case to be made that some aspect of a few trends amplified by the pandemic could be with us to say. A shift towards online commerce, a reduction and redistribution of travel, an acceleration of disruption in the home entertainment space — all of these are looking like long-term trends.

So too does the green economy. 2020 finally saw oil prices devolve to the point of negativity. The thesis for hydrocarbon stocks was already weakening steadily. However, the pandemic critically reduced demand in a space already battered by oversupply, a weakening global outlook, and the spread of protectionist policies. In short, investors have a range of strong plays going forwards as a new normal emerges.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Victoria Hetherington has no position in any of the stocks mentioned. David Gardner owns shares of Amazon. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Amazon, Shopify, and Shopify and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon.

More on Tech Stocks

A worker uses a double monitor computer screen in an office.
Tech Stocks

Why Shopify Stock Sold Off Last Week

Shopify (TSX:SHOP) sold off heavily last week. A bad earnings release may have been the culprit.

Read more »

Hand arranging wood block stacking as step stair with arrow up.
Tech Stocks

2 Phenomenal Growth Stocks Down 30-60% That Could Rally in the Next Bull Market

Is it time to buy growth stocks? The worst of the interest rate hike and inflation is over, and now…

Read more »

stock market
Tech Stocks

2 Best Tech Stocks to Buy Before the Next Bull Market

Tech stocks such as Roku and Nuvei can help long-term investors generate outsized gains in 2023 and beyond.

Read more »

Wireless technology
Tech Stocks

Tucows Stock Trades Near its 6-Year Low: Is it a Buy?  

Tucows stock fell 63% in the tech stock sell-off and has failed to show any recovery. Is this domain and…

Read more »

Male IT Specialist Holds Laptop and Discusses Work with Female Server Technician. They're Standing in Data Center, Rack Server Cabinet with Cloud Server Icon and Visualization
Tech Stocks

Is Converge Stock a Buy?

A relatively new tech stock could soar higher with the pause in rate hikes, although a resumption of the cycle…

Read more »

online shopping
Tech Stocks

Up by 25%: Is Shopify Stock Finally a Buy in 2023?

The strong rebound in the TSX’s top tech stock remains uncertain. Investors will have to wait before it delivers stellar…

Read more »

Businessman holding AI cloud
Tech Stocks

2 TSX Tech Stocks Innovating Hard in AI

Shopify (TSX:SHOP) stock and another intriguing Canadian gem make good use of AI technologies.

Read more »

worry concern
Tech Stocks

Shopify Stock: Incredible Bargain or Deceptive Trap?

Shopify has quickly shifted from a market darling to something else. Is it a safe buy or risqué bet?

Read more »