DANGER: Short-Sellers See This Stock Tanking 50%

Canadian Tire Corp. Ltd. (TSX:CTC.A) could slide another 50% according to some shorts. But is the call just smoke in mirrors? Or a dire warning?

| More on:
Red siren flashing

Image source: Getty Images.

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn moresdf

Canadian businesses have seen their fair share of short attacks over the years. Some big shorts have been smoke and mirrors that have produced massive buying opportunities for believers, like in the case of Shopify, but others were dire warning signs that ought to have been heeded by investors.

Consider shares of Canadian Tire (TSX:CTC.A), which have been clobbered a good one, courtesy of a big-league short-sellers like Steve Eisman, a man made famous by The Big Short, and Ben Axler of Spruce Point Capital Management. The stock is currently down 20% from its all-time high reached in August 2018.

The short thesis is essentially threefold: the company has struggled to remain competitive in the new age of retail, the credit card portfolio is a big sore spot amid Canada’s credit downturn, and shorts allege that management has engaged in aggressive account practices.

I believe the first two items are worthy of merit, but the latter allegation, I believe, is still up in the air.

In any case, investors have had ample opportunity to head for exits, and while one could argue that Canadian Tire is the next Sears in the making given “mismanagement” and the fact that it’s a brick-and-mortar retailer, I’d say that such fears are overblown.

Heavily indebted Canadian consumers have been tightening their belts, and naturally, consumer discretionary plays like Canadian Tire should be expected to take a bit of a hit on the chin. Sure, Canadian Tire may have fallen behind in terms of competitiveness, but things still have a chance to turn around if management smartens up.

I’m not at all a big fan of Canadian Tire stock at this juncture, but should shares continue to tumble, it may make sense to jump in with a contrarian position.

How long can Canadian Tire go?

I’d say a 50% plunge is unrealistic if we’re not destined to fall into a recession. Management still has an opportunity to right their wrongs, and over the past few months, I have noticed that more items are being priced more competitively. The price match program enforces Canadian Tire’s value proposition to customers, but for now, management needs to invest heavily in both in-store and e-commerce infrastructure to stay in the pricing race to the bottom.

At the time of writing, Canadian Tire trades at 10.2 times next year’s expected earnings, 0.6 times sales, and 2.2 book. All of which are substantially lower than historical averages. With a 3.2% dividend yield that’s close to the highest it’s been in recent memory, income investors may want to add the stock to their watch lists and consider picking up the name should the yield swell above the 4% mark.

Short-sellers have slammed Canadian Tire for putting too much on its capital return program. Bribing investors with more substantial dividends or share-repurchase programs can only go so far. I’d be more optimistic about the stock if management were to halt further dividend hikes and spend aggressively on improving its in-store experience and e-commerce platforms.

Stay hungry. Stay Foolish.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Shopify and Shopify.

More on Dividend Stocks

growing plant shoots on stacked coins
Dividend Stocks

5 Dividend Stocks to Buy With Yields Upwards of 5%

These five companies all earn tonnes of cash flow, making them some of the best long-term dividend stocks you can…

Read more »

funds, money, nest egg
Dividend Stocks

TFSA Investors: 3 Stocks to Start Building an Influx of Passive Income

A TFSA is the ideal registered account for passive income, as it doesn't weigh down your tax bill, and any…

Read more »

A red umbrella stands higher than a crowd of black umbrellas.
Dividend Stocks

3 of the Safest Dividend Stocks in Canada

Royal Bank of Canada stock is one of the safest TSX dividend stocks to buy. So is CT REIT and…

Read more »

Growing plant shoots on coins
Dividend Stocks

1 of the Top Canadian Growth Stocks to Buy in February 2023

Many top Canadian growth stocks represent strong underlying businesses, healthy financials, and organic growth opportunities.

Read more »

stock research, analyze data
Dividend Stocks

Wherever the Market Goes, I’m Buying These 3 TSX Stocks

Here are three TSX stocks that could outperform irrespective of the market direction.

Read more »

woman data analyze
Dividend Stocks

1 Oversold Dividend Stock (Yielding 6.5%) to Buy This Month

Here's why SmartCentres REIT (TSX:SRU.UN) is one top dividend stock that long-term investors should consider in this current market.

Read more »

IMAGE OF A NOTEBOOK WITH TFSA WRITTEN ON IT
Dividend Stocks

Better TFSA Buy: Enbridge Stock or Bank of Nova Scotia

Enbridge and Bank of Nova Scotia offer high yields for TFSA investors seeking passive income. Is one stock now undervalued?

Read more »

Golden crown on a red velvet background
Dividend Stocks

2 Top Stocks Just Became Canadian Dividend Aristocrats

These two top Canadian Dividend Aristocrats stocks are reliable companies with impressive long-term growth potential.

Read more »