Have Investors Overlooked This Weed Company’s Brilliant Strategy?

Canopy Growth Corp (TSX:WEED)(NYSE:CGC) has been quietly growing something other than weed: a strategic presence in Europe.

| More on:
Female scientist in a hemp field checking plants and flowers, alternative herbal medicine concept

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn moresdf

Canopy Growth (TSX:WEED)(NYSE:CGC) is back in the headlines once again, but this time the news is of a more positive tone. The pot grower will be snapping up Beckley Canopy Therapeutics, bringing the medical research operation fully under the Canopy Growth umbrella. This encouraging business combination deal will see the Spectrum Therapeutics brand further incorporated and will support its commercial activities across its active territories.

The move is a positive one and comes only a few months after the cannabis company acquired the European cannabinoid company C3 (Cannabinoid Compound Company). This gave Canopy Growth instant access not only to key European markets but also the registered drug dronabinol. The consolidation play helped to strengthen Canopy Growth’s European strategy, as well as its moat in the pharma industry.

The Beckley Canopy buyout continues this strategy and marks a new phase in Canopy Growth’s therapeutic segment. The potential applications for cannabinoid compounds are vast and could prove extremely lucrative for major pot growers, as could exposure to the European markets. To take C3’s dronabinol as an example, the drug has many applications from appetite stimulation to combating nausea.

Canopy Growth is covering all bases

The move comes as major growers begin ramping up for the legal sale of edibles and other peripheral cannabis products comes online this fall, and provides an alternative to the American CBD market as a source of high growth. However, Canopy Growth also has a U.S. strategy, with its Acreage Holdings deal set to be triggered if and when our closest neighbour fully legalizes cannabis as well as hemp-processing facilities slated for seven U.S. states over the next year.

Fighting a cannabis war for dominance on several fronts like this might be a smart move for Canopy Growth, going all out on market penetration in support of a broadening economic moat. While detractors may find a cause for concern in over-reaching, or in the company spreading its operations too thin, rather than focus on a single niche within the marijuana space, investors looking to take a long position in a future world leader have as solid a choice as any here.

With more cannabis operations set to debut on the TSX index in the coming months, investors may be glossing over the groundbreaking deals being hammered out by big outfits like Canopy Growth in favour of the quick upside afforded by upcoming pretenders to the cannabis crown. However, with so much risk inherent in the space, weed investors with a wide economic horizon may want to go for the bigger players.

Indeed, new investors in Canopy Growth could be looking at a stock with gravity-defying properties. The new acquisition is also a strong play for Brexit bulls since it brings with it the remaining shares in Spectrum Biomedical UK, the commercial branch of Beckley Canopy in the United Kingdom — a territory which, in Canopy Growth’s own words, is starting to develop into a “commercially viable opportunity.”

The bottom line

While investors have focused on some of the negative aspects of the company, not least of which the recent departure of its CEO, Canopy Growth has been quietly growing something other than weed — a strategic presence in Europe. This move, combined with its preparedness to enter the U.S. upon full legalization of the green stuff, makes Canopy Growth the stock to watch if global domination suits your investment style.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Victoria Hetherington has no position in any of the stocks mentioned.

More on Stocks for Beginners

A red umbrella stands higher than a crowd of black umbrellas.
Stocks for Beginners

Top Recession-Resilient TSX Stocks to Buy With $3,000

It's time to increase your exposure to defensives!

Read more »

An airplane on a runway
Stocks for Beginners

Will Bombardier’s Stock Price Keep Soaring in 2023?

Here are the top reasons why recent gains in Bombardier’s share prices could just be the start of a spectacular…

Read more »

Automated vehicles
Stocks for Beginners

Magna Stock: How High Could It Go in 2023?

Magna International could grow in 2023 as the electric vehicle market recovers. Could MG stock hit new highs?

Read more »

Man data analyze
Stocks for Beginners

3 Top Stocks to Buy Now in a Once-in-a-Decade Opportunity

The next decade could be absolutely insane for these three top stocks that offer growth in both the near and…

Read more »

Profit dial turned up to maximum
Stocks for Beginners

How TFSA and RRSP Investors Can Turn $20,000 Into $320,000 in 30 Years

Investing in the stock market and holding patiently over the long term is the key to success.

Read more »

tsx today
Stocks for Beginners

TSX Today: What to Watch for in Stocks on Tuesday, February 21

A minor recovery in oil and base metals prices could lift commodity-linked TSX stocks at the open today.

Read more »

Young adult woman walking up the stairs with sun sport background
Stocks for Beginners

New to Stocks? 5 Easy Tricks to Give You a Leg Up

New stock investors from all walks of life can improve their returns from applying some, if not all, of these…

Read more »

IMAGE OF A NOTEBOOK WITH TFSA WRITTEN ON IT
Stocks for Beginners

2 Top TSX Stocks for TFSA Investors to Buy Now

If you have a long investment horizon, don't waste your TFSA on high-interest savings plans. Generate long-term wealth with these…

Read more »